Finding your USP (2/2)

Developing Your Artistic Project as a Business

Finding Your USP (2/2)

Next, think about visual ways to stand out. Visual branding, logos, colours, eye-catching imagery. Think about high-quality videos with great audio that not only show your talent as an artist but that also show your personality. We’ll be looking at this later on in the course but for now, have a look through the images below and see if you can name the bands or artists?

Do you have a release coming up? Are any radio stations on board and get behind you? What is your marketing campaign for your latest release?

If you’re struggling to understand what your story is, don’t worry! Many of us do. But this is an important story to be able to tell because every single radio DJ, journalist, blogger and industry representative will ask you and your answer will be incredibly important.

Indie Music Academy has a great video on developing an effective artist image and building a community around this. Have a look at that below:

Make Sure YOU Develop and Effective Artist Image for Your Music Career